The product
A clearer view.
A smaller first build.
Know what each part of the research helps you decide. Connect the market, the customer need, and the features worth testing.
Market view
Find the choices your customer already has.
Look beyond products with the same name or category. A service, a spreadsheet, or a manual task may solve the same problem.
Use this view to decide which alternatives deserve a closer look.
Feature comparison
See where the important differences are.
Compare features around a customer task. Look at plan limits, the work a feature needs, and where the task still feels hard.
Use the comparison to find a possible gap, then check whether customers care about it.
Customer needs
Connect complaints to a real problem.
A repeated complaint can point to work that current products still leave for the customer. Read the context and separate a missing feature from a hard task.
Use review patterns to form questions for people who have the problem.
Product tree
Give every early feature a reason to stay.
Connect the main problem to the smallest group of features that can solve it. Keep later ideas separate from the first test.
Use the tree to choose a first build and the customer problem it must solve.
Business direction
Explore how the product could earn its place.
A business model connects the customer, the value, and a possible way to charge. Strengths, weaknesses, opportunities, and risks help you compare directions.
Use this as a set of ideas to test. A model does not promise demand or income.
Choose the depth your question needs.
Free offers a basic feature comparison. Plus adds review analysis and a first build plan. Pro adds business models and more product directions.