---
title: "Gulp Money product — market gaps, features, and first build plans"
description: "See what a market view, feature comparison, customer needs, and product tree help you decide. Find the right research depth for your idea."
url: https://gulpmoney.com/en/features
language: en
updated: 2026-10-28
---

The product

# A clearer view. _A smaller first build._

Know what each part of the research helps you decide. Connect the market, the customer need, and the features worth testing.

Market view

## Find the choices your customer already has.

Look beyond products with the same name or category. A service, a spreadsheet, or a manual task may solve the same problem.

Use this view to decide which alternatives deserve a closer look.

Feature comparison

## See where the important differences are.

Compare features around a customer task. Look at plan limits, the work a feature needs, and where the task still feels hard.

Use the comparison to find a possible gap, then check whether customers care about it.

Customer needs

## Connect complaints to a real problem.

A repeated complaint can point to work that current products still leave for the customer. Read the context and separate a missing feature from a hard task.

Use review patterns to form questions for people who have the problem.

Product tree

## Give every early feature a reason to stay.

Connect the main problem to the smallest group of features that can solve it. Keep later ideas separate from the first test.

Use the tree to choose a first build and the customer problem it must solve.

Business direction

## Explore how the product could earn its place.

A business model connects the customer, the value, and a possible way to charge. Strengths, weaknesses, opportunities, and risks help you compare directions.

Use this as a set of ideas to test. A model does not promise demand or income.

## Choose the depth your question needs.

Free offers a basic feature comparison. Plus adds review analysis and a first build plan. Pro adds business models and more product directions.

[Sign up](https://gulpmoney.com/en/sign-up) [Compare plans](https://gulpmoney.com/en/pricing)